It depends on several factors such as:

• How many locations we will be filming at

• How long we need to allow for filming and how large of a crew we need

• How complex the edited video is – especially if it involves animated elements

• Whether we’re producing a single video or several related videos

What’s the process?

Most productions can be broken down into three categories.

• Pre-production: This is when we work with you to learn all about your business and together define what it is you need from video. Some of the questions we might explore are: Who is your target audience? What platforms do you want to publish on? What are the key messages you want to communicate?

• Production: AKA ‘filming’. This is bit most people think of when they talk about creating videos. Our crew will capture all the required footage – such as interviews, event footage or product demonstrations. We might film at your premises, at our studio or at some other locations relevant to the video messages.

• Post-production: Once we’ve captured all the footage we’ll get to work on the edit, crafting the footage into a coherent narrative and adding graphics, titles and music as appropriate. You’ll have chance to review one or more drafts and give feedback before everything is finalized.

This depends on the type of job. For simple talking heads interviews or case studies we can provide a ‘self-shooting’ videographer, who will work alone to capture all the necessary footage.

However our preference is for a two or three man crew, consisting of a producer/director to oversee the filming and conduct interviews, plus one or two camera operators to concentrate on the visual and technical aspects. This ensures the key messages of the video are covered more effectively.

For more complex filming requirements we may also recommend extra crew members, such as additional camera operators, a sound specialist, lighting specialist, make-up artist or a drone operator. These will all be costed separately in our quote.

As a starting point we’ll arrange a face-to-face meeting on zoom or in person or ask you to fill out a short questionnaire to help us understand the project requirements. From there you can have as much or as little input into the scripting, filming and editing as you’d like. In any case we’ll keep you informed at every step of the process.

Alongside the filming we’ll create any motion graphics required for the video. These could range from a simple animated logo to a series of stylish infographics. We always use graphics in a way that complements rather than complicates the message of the video.

Not every project requires a voiceover, but when it does we can provide you with a range of different voiceover samples to choose from and we’ll take care of the rest.

When a background music track is required we can source a suitable track from a royalty-free music library and provide a license for usage in the finished video.

Adding subtitles is an increasingly common request and we’re able to offer two options. We can either add subtitles directly to the video (so they always appear no matter when or how the video is accessed) or we can provide a separate subtitle file that can be uploaded to YouTube and other platforms alongside the video. This allows you to toggle the subtitles on and off, and to have several subtitle files in different languages for one video. We’ve provided video subtitles in over a dozen languages.

We usually supply our finished videos in the most commonly used formats, typically .mp4 or .mov. However we’re happy to convert these into pretty much any other format free of charge.

We generally keep backup copies of any footage and project files for a minimum of four years. We’re happy to revisit and update older projects – for example if you have changed your branding or want to update facts and figures about your business. If there are concerns about data sensitivity we’re happy to delete all our copies of the media on completion of the project.